{"id":"bumpgrade-brand-source-data","status":"live","issue":318,"updatedAt":"2026-05-22","routes":["/brand","/brand/source-data","/favicon.svg","/icon-192.png","/icon-512.png","/apple-touch-icon.png","/brand/bumpgrade-mark.svg","/brand/bumpgrade-logo.svg"],"assets":[{"id":"brand-asset-logo","title":"Primary logo","route":"/brand/bumpgrade-logo.svg","format":"svg","usage":"Use on light backgrounds when the full Bumpgrade name should be visible.","background":"light"},{"id":"brand-asset-mark","title":"App mark","route":"/brand/bumpgrade-mark.svg","format":"svg","usage":"Use in tight chrome, nav, favicons, app icons, and places where the name is nearby.","background":"dark"},{"id":"brand-asset-favicon","title":"Favicon","route":"/favicon.svg","format":"svg","usage":"Use as the browser icon and small bookmark identity.","background":"dark"},{"id":"brand-asset-og","title":"Social card","route":"/brand/bumpgrade-og.svg","format":"svg","usage":"Use as the default Open Graph card until route-specific screenshots are more useful.","background":"light"}],"iconRoutes":["/favicon.svg","/icon-192.png","/icon-512.png","/apple-touch-icon.png"],"colors":[{"id":"brand-color-ink","name":"Ink","cssVariable":"--ink","hex":"#121713","usage":"Primary text, strong borders, and high-confidence interface copy."},{"id":"brand-color-paper","name":"Paper","cssVariable":"--paper","hex":"#f5f7f4","usage":"Default page background and quiet space around product surfaces."},{"id":"brand-color-green","name":"Launch green","cssVariable":"--green","hex":"#174131","usage":"Primary actions, logo mark, and positive state anchors."},{"id":"brand-color-blue","name":"System blue","cssVariable":"--blue","hex":"#1f536b","usage":"Secondary actions, analytics context, and product detail surfaces."},{"id":"brand-color-gold","name":"Signal gold","cssVariable":"--gold","hex":"#8a6424","usage":"Eyebrows, decision labels, and high-priority emphasis."},{"id":"brand-color-rose","name":"Review rose","cssVariable":"--rose","hex":"#7c3e46","usage":"Review states, caveats, and proof labels that need a different visual register."}],"typography":{"family":"Inter, system UI, sans-serif","headline":"Large, direct, low-drama product claims with no negative letter spacing.","body":"Readable 16-18px prose for decision support and operational clarity.","ui":"Bold 12-14px labels for navigation, status, cards, and command surfaces."},"voicePrinciples":[{"id":"brand-voice-direct","title":"Direct","body":"Say what Bumpgrade does in concrete launch jobs: pages, checkout, email, products, analytics, and AI-assisted review."},{"id":"brand-voice-evidence","title":"Concrete","body":"Tie capability claims to real product jobs: funnels, checkout, email, products, analytics, and AI-assisted planning."},{"id":"brand-voice-practical","title":"Practical","body":"Prefer the next useful action over broad promises about entrepreneurship, automation, or growth."}],"uiPrinciples":[{"id":"brand-ui-work-surface","title":"Work surface first","body":"Bumpgrade screens should feel like product surfaces for repeated decisions, not campaign pages that hide the workflow."},{"id":"brand-ui-proof-visible","title":"Useful context","body":"Show the next decision, relevant state, and supporting detail close to the action a publisher needs to take."},{"id":"brand-ui-restrained","title":"Restrained but not flat","body":"Use the full green, blue, gold, and rose palette to separate actions, evidence, decisions, and review states."}],"agentBoundary":"Agents may read and cite this brand system. New public-facing brand changes should stay source-grounded and should not invent customer claims."}