Brand system

Bumpgrade should feel like a calm control room for publisher launches.

The brand pairs a compact stepped B mark with a practical product voice: direct, evidence-backed, and built for publishers making launch decisions across funnels, checkout, email, products, analytics, and AI guidance.

Open logo See it in context

Assets

Logo, mark, favicon, and social card

Open primary logo

svg

Primary logo

Use on light backgrounds when the full Bumpgrade name should be visible.

Open asset

svg

App mark

Use in tight chrome, nav, favicons, app icons, and places where the name is nearby.

Open asset

svg

Favicon

Use as the browser icon and small bookmark identity.

Open asset

svg

Social card

Use as the default Open Graph card until route-specific screenshots are more useful.

Open asset

Palette

Use color to separate actions, decisions, support notes, and product states.

--ink

Ink

#121713

Primary text, strong borders, and high-confidence interface copy.

--paper

Paper

#f5f7f4

Default page background and quiet space around product surfaces.

--green

Launch green

#174131

Primary actions, logo mark, and positive state anchors.

--blue

System blue

#1f536b

Secondary actions, analytics context, and product detail surfaces.

--gold

Signal gold

#8a6424

Eyebrows, decision labels, and high-priority emphasis.

--rose

Review rose

#7c3e46

Review states, caveats, and proof labels that need a different visual register.

Voice and UI

Keep every surface useful for a publisher trying to launch.

Voice

Direct. Say what Bumpgrade does in concrete launch jobs: pages, checkout, email, products, analytics, and AI-assisted review.

Concrete. Tie capability claims to real product jobs: funnels, checkout, email, products, analytics, and AI-assisted planning.

Practical. Prefer the next useful action over broad promises about entrepreneurship, automation, or growth.

Interface

Work surface first. Bumpgrade screens should feel like product surfaces for repeated decisions, not campaign pages that hide the workflow.

Useful context. Show the next decision, relevant state, and supporting detail close to the action a publisher needs to take.

Restrained but not flat. Use the full green, blue, gold, and rose palette to separate actions, evidence, decisions, and review states.

Typography

Family. Inter, system UI, sans-serif

Headlines. Large, direct, low-drama product claims with no negative letter spacing.

Body. Readable 16-18px prose for decision support and operational clarity.

UI. Bold 12-14px labels for navigation, status, cards, and command surfaces.

Usage

Use the mark where space is tight and the full logo where the brand needs to stand alone.

Keep enough contrast

Use the green mark on light backgrounds. On dark bands, give the logo a light panel or use the mark alone.

Keep claims grounded

Brand copy should make concrete promises about funnels, checkout, email, products, analytics, and AI help.

Keep UI operational

Buttons, cards, and panels should help a publisher decide the next launch action without marketing clutter.