Step 1opt in
Warm list opt-in
Capture interested subscribers before the offer opens.
Roleopt in
Sectionshero, benefits, cta
Funnel example
Indie launch funnel
A three-step product-launch funnel that shows how a publisher can capture interest, present an offer, and connect buyers to product access.
Ordered steps
Three-step launch funnel
Step 2sales
Offer sales page
Explain the offer, the transformation, objections, and next action.
Rolesales
Sectionshero, proof, checkout
Step 3thank you
Thank-you and delivery
Confirm the next step and prepare fulfillment or nurture.
Rolethank you
Sectionshero, delivery, cta
Page blocks
Reusable page sections for launch funnels
ReusableWarm list opt-in
Lead with the promise
Describe the outcome, who it is for, and what the subscriber receives next.
Purposehero
ReusableWarm list opt-in
Why join the waitlist
List the practical reasons to subscribe without inventing testimonials or revenue claims.
Purposebenefits
ProtectedWarm list opt-in
Email capture
Connect this block to a consented form, tags, and follow-up email.
Purposecta
ReusableOffer sales page
Offer headline
Position the paid offer with a clear buyer promise and next action.
Purposehero
ReusableOffer sales page
Evidence and proof
Use screenshots, customer-approved quotes, product proof, or clear examples that support the claim.
Purposeproof
ProtectedOffer sales page
Checkout handoff
Send buyers from the offer page into a checkout that matches the current offer stack.
Purposecheckout
ReusableThank-you and delivery
Purchase or signup confirmation
Tell the buyer what happened and what to expect next without exposing private order data.
Purposehero
ProtectedThank-you and delivery
Delivery status
Connect the buyer to products, memberships, downloads, or subscription access.
Purposedelivery
ReusableThank-you and delivery
Next relationship step
Invite a reply, onboarding action, or referral only after consent and audience scope are known.
Purposecta
Template library
Reusable funnel shapes for private workspace starts
TemplateNewsletter publishers and creators validating demand before a paid launch.
Warm list opt-in funnel
Capture consented subscribers, set expectations, and route them to a thank-you or nurture step.
AudienceNewsletter publishers and creators validating demand before a paid launch.
Steps1. opt in / 2. thank you
TemplateIndie sellers launching a digital product, cohort, service, or workshop.
Launch sales funnel
Move a visitor from opt-in or offer context through proof, checkout handoff, and fulfillment expectation.
AudienceIndie sellers launching a digital product, cohort, service, or workshop.
Steps1. opt in / 2. sales / 3. thank you
TemplatePublishers running live workshops, launch webinars, trainings, or recorded replay campaigns.
Webinar registration and replay funnel
Collect registrations, explain the session promise, and route attendees to replay or resource follow-up.
AudiencePublishers running live workshops, launch webinars, trainings, or recorded replay campaigns.
Steps1. webinar / 2. resource / 3. thank you
TemplateNewsletter publishers and educators packaging guides, templates, checklists, and launch resources.
Resource library opt-in funnel
Present a public resource promise, capture consent, and set clear fulfillment expectations.
AudienceNewsletter publishers and educators packaging guides, templates, checklists, and launch resources.
Steps1. resource / 2. opt in / 3. thank you
TemplatePublishers testing non-billing upsell or downsell messaging after trusted checkout state.
Post-purchase offer path
Present a follow-up offer decision path after checkout.
AudiencePublishers testing non-billing upsell or downsell messaging after trusted checkout state.
Steps1. checkout / 2. upsell / 3. thank you
Block library
Reusable page blocks with safety rules
Reusablehero
Outcome-led hero
State the offer, audience, and primary action without unsupported claims.
Safety ruleCreator-speech changes require owner review before publishing.
Reusablebenefits
Benefit stack
List practical outcomes, objections, and reasons to continue.
Safety ruleDo not invent revenue, testimonial, or guarantee claims.
Reusableproof
Evidence and proof
Anchor claims to screenshots, approved quotes, product examples, or customer-visible proof.
Safety ruleOnly cite verified evidence; private customer data stays excluded.
Protectedcheckout
Checkout handoff
Connect the funnel to checkout while keeping buyer and payment details private.
Safety ruleBilling-impacting changes require protected checkout APIs.
Protecteddelivery
Delivery and access status
Explain what the customer receives and where fulfillment evidence comes from.
Safety ruleDo not expose private asset URLs, private storage keys, signed URLs, or buyer records.
Reusablewebinar
Webinar agenda and access
Describe session topic, timing, speaker promise, replay expectation, and access expectations.
Safety ruleScheduling, reminders, attendance tracking, and live-room links require future protected integrations.
Reusableresource
Resource library promise
List resources, formats, and access expectations without exposing private files or delivery links.
Safety rulePrivate file delivery, private storage selection, signed URLs, and entitlement checks require future product access rules.
Reusablecta
Primary call to action
Render the next action for opt-in, checkout, reply, or follow-up paths.
Safety rulePublic CTA changes require owner confirmation when they affect publishing, billing, or creator speech.
Privacy and safety
Built for real launch pages without exposing private records.
Structured pages
Every launch step has a clear role, page sections, and a connected offer path.
Readable in a browser
The funnel is crawlable and structured so visitors can understand the path without internal tooling.
Protected changes
Checkout, publishing, and private delivery changes stay behind account access, confirmation, and audit checks.